Saturday, May 23, 2009

Easy Tips To Avoid Google Click Fraud

Many web site owners are getting their Google Adsense account terminated. I read on the forums almost daily posts from people who are bemoaning the fact that Google has terminated their account when they feel they have done nothing wrong to deserve the punishment. In almost every case, click fraud is the reason for termination.
Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many website owners are aware of this fraud, and share the same sentiment that this is the one big problem that Adsense is facing.
How do you prevent yourself from being involved in this fraud?
The majority of web hosts offer access logs. If you are notified of click fraud and possible termination of your account by Google, it is necessary that you hand over these logs to them to clarify your situation. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is a show of good faith that you want to help Google in any way you can to attempt to solve the problem.
It can also help if you have a click monitoring software. There are many good programs available, but it is important that you get a program that has no limitations. there are free programs available, but I would suggest that you get a script from a certified expert in this field. I highly recommend using William Bontrager's script, available at http://bontragercgi.com/programs/clickwatch. Mr Bontrager will install this script on one site for you after the purchase of the software, and will show you how to add the script to other sites. Free scripts are also available on the Internet if you are limited in funds. Remember, you get what you pay for. As usual, all the information you will receive from your tracking software should be turned over to Google. This is showing Google that you too are fighting against click frauds and is in no way a part of it.

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